Kenya seeks to grow exports to Arabic Countries such as United Arab Emirates (UAE), Saudi Arabia, Qatar, among others to Sh280.68 billion next year through its participation in the Expo 2020 Dubai.
The Kenya Export Promotion and Branding Agency (Keproba) on Monday said that it targets to grow export value from Sh61.75 billion in 2019 to Sh280.75 billion in 2022, representing a four-fold increase.
Kenya is among 192 countries that are showcasing their wide array of products such as apparel, avocados, bulk black tea, cut flower, goat meat, vegetable, coffee, textiles, among others at this year’s Expo that started in October 2020 and will end in March next year.
The event, which happens after every five years, will attract 17 million footfalls from all around the world, enabling the Country to widen its export market from the usual European and East African markets.
“The event creates an opportunity for Kenya to grow its export to the Gulf Cooperation Council (GCC) from Sh61.75 billion ($550 million) in 2019 to Sh280.75 billion ($2.5 billion) in 2022.
“By participating in the expo, Kenya will enhance its profile and image in the UAE and the Middle East, while at the same time push the Kenya brand to the World,” Keproba chief executive officer Wilfred Marube said in Dubai.
Source: Business Daily